Comments on: Open Letter to the Music Industry http://kylecraig.wordpress.com/2008/04/15/open-letter-to-the-music-industry/ Bringing New Marketing to business Thu, 19 Jun 2008 05:04:20 +0000 http://wordpress.com/ hourly 1 By: Putative http://kylecraig.wordpress.com/2008/04/15/open-letter-to-the-music-industry/#comment-78 Putative Thu, 19 Jun 2008 05:04:20 +0000 http://kylecraig.wordpress.com/?p=78#comment-78 Somehow i missed the point. Probably lost in translation :) Anyway ... nice blog to visit. cheers, Putative. Somehow i missed the point. Probably lost in translation :) Anyway … nice blog to visit.

cheers, Putative.

]]> By: Dan http://kylecraig.wordpress.com/2008/04/15/open-letter-to-the-music-industry/#comment-77 Dan Wed, 30 Apr 2008 14:40:28 +0000 http://kylecraig.wordpress.com/?p=78#comment-77 This is a great read! They are definitely shooting themselves in the foot. It is also splintering and some people are trying to do it right. So the coming months and years will be interesting. More direct interaction between fans and bands. I think it is cool that vinyl is more valuable now than a cd. And gaining popularity again. Young people are buying usb record players so they can listen to their records on their computers. Very interesting. This is a great read! They are definitely shooting themselves in the foot. It is also splintering and some people are trying to do it right. So the coming months and years will be interesting. More direct interaction between fans and bands. I think it is cool that vinyl is more valuable now than a cd. And gaining popularity again. Young people are buying usb record players so they can listen to their records on their computers. Very interesting.

]]> By: Kyle http://kylecraig.wordpress.com/2008/04/15/open-letter-to-the-music-industry/#comment-73 Kyle Tue, 15 Apr 2008 23:10:52 +0000 http://kylecraig.wordpress.com/?p=78#comment-73 Lyell - Right on. I'm not waiting on them either. I started this project: infinitefanbase.com Lyell – Right on. I’m not waiting on them either.

I started this project: infinitefanbase.com

]]> By: Lyell Petersen http://kylecraig.wordpress.com/2008/04/15/open-letter-to-the-music-industry/#comment-72 Lyell Petersen Tue, 15 Apr 2008 15:33:14 +0000 http://kylecraig.wordpress.com/?p=78#comment-72 Kyle, from one superfan to another, I could not agree more. One of your points that could even stand much deeper examination is the evangelical talents of superfans. We don't just 'require' our friends to become fans, we spread the word as gospel to anyone and everyone who sits still long enough...we also blog, tweet, flickr, livejournal, myspace, facebook, vimeo, youtube, pownce and icanhascheezburger about our favorite bands and artists. New Social Media + New Music Industry = New Revenue (Above equation assumes disruptive/destructive New Ideas injected into existing thought process.) Yes the technology already exists to find superfans--and it's cheap too--I'm already working on a new project that will reveal superfans through new media channels. While superBANDS like Nine Inch Nails and Radiohead (and many before them, and even more to follow) change the value equation, give the music away for free, and uncover new ways to finance their artistic efforts, an unyieding, unevolving archaic music money industry will continue to punish artists and fans and yes superfans to meet their numbers. I don't know about you, but I'm not waiting for them to change. Kyle, from one superfan to another, I could not agree more.

One of your points that could even stand much deeper examination is the evangelical talents of superfans. We don’t just ‘require’ our friends to become fans, we spread the word as gospel to anyone and everyone who sits still long enough…we also blog, tweet, flickr, livejournal, myspace, facebook, vimeo, youtube, pownce and icanhascheezburger about our favorite bands and artists.

New Social Media + New Music Industry = New Revenue

(Above equation assumes disruptive/destructive New Ideas injected into existing thought process.)

Yes the technology already exists to find superfans–and it’s cheap too–I’m already working on a new project that will reveal superfans through new media channels.

While superBANDS like Nine Inch Nails and Radiohead (and many before them, and even more to follow) change the value equation, give the music away for free, and uncover new ways to finance their artistic efforts, an unyieding, unevolving archaic music money industry will continue to punish artists and fans and yes superfans to meet their numbers.

I don’t know about you, but I’m not waiting for them to change.

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