Trend 4 from Seth’s Book – Extremely short attention spans due to clutter.

2 words – Information overload.

Now that information is freely available – and freely shared – we don’t have the capacity to take it all in. It would be impossible to take the time to carefully review and consider all the information thrown at us. So, we don’t. Instead, we take short-cuts and cues from other other sources and then make a quick decision.